Articles

Protect Your Reputation: How to Secure Your Personal Facebook Account

This is really important. TL;DR (too long; didn’t read) If you don’t have time to read this whole article, sometime today, please protect your Facebook accounts using Meta’s Privacy Checkup and Security Checkup features.   Why You Need to Secure Your Personal Facebook Account If your social media accounts are compromised, at best it will be a stressful, time-consuming and

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What’s the Secret Sauce to Social Media Success?

With so many options for social media, getting it right can be overwhelming. Getting it wrong can be expensive. So we decided to sum up the secret sauce to success in just one word… …”you”. YOU are the secret sauce to a successful social media strategy. Why? You are your own personal brand. Sure, you

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Are you visible…or invisible (and losing listings)?

Can home sellers actually see you? Do they remember your name? In marketing, when people can actually recall your advertising and remember your name, we call this “cut-through”. As an agent selling a house, you know you can’t sell a secret. You have to use professional marketing to advertise on industry websites, social media, print,

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What’s your system to build trust with potential sellers?

Most(!) people know you don’t ask someone to marry you on the first date, right? A committed relationship is based on trust that is earned slowly and steadily, over time. Similarly, earning the trust of a homeowner is rarely achieved the first time you meet them. Usually it starts long before you shake their hand;

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