The Downright Brilliant real estate newsletter is so convenient, and all done for me, all I needed to do was update my database (which was to my advantage) and make up regular labels for my posted newsletters.
I have had good feedback from people, especially about how it is good to receive a real estate newsletter that is different and not all about the real estate agent or company. I have a large number of retired people on my database and they look forward to the newsletter, especially the joke and the general information.
The benefits are that my name is out there regularly, without any hard work on my behalf. It gives me an excuse to talk to people, asking if they received newsletter etc. It makes me feel good about doing regular advertising – which helps my confidence, and reduces my guilt. One person phoned to say they were the new people living in a house that the newsletter was being posted to, but asked if my database could be altered to include their name so they could continue receiving the newsletter, which they enjoy.
I am too greedy to recommend the newsletter to local agents – I want this outstanding advertising opportunity all to myself. But to agents out of area who want to look professional and are prepared to spend the money marketing, I would say it is one of the best forms of advertising that I have found in my 20 years of being in real estate.