The Downright Brilliant newsletter is so convenient, all done for me. I have had good feedback, especially about how it is good to receive a real estate newsletter that is not all about the agent. I have a large number of retired people on my database and they look forward to it, especially the joke and the general information.
The benefits are that my name is out there regularly, without any hard work on my behalf. It gives me an excuse to talk to people, asking if they received it. It makes me feel good about doing regular advertising – it helps my confidence, and reduces my guilt. One person phoned to say they were the new people living in a house that the newsletter was being posted to, but asked if my database could be altered to include their name so they could continue receiving the newsletter, which they enjoy.
I am too greedy to recommend this to local agents – I want this outstanding opportunity all to myself. But to agents out of area who want to look professional, I would say it is one of the best forms of advertising I have found in my 20 years in real estate.
—Margaret (Surname withheld because, as she says, she’s “too greedy”!)