The name of your real estate newsletter should reflect the local area in which you specialise, not you. Why?
Bob’s Bulletin, Property Update, Real Estate News sounds like you’re advertising real estate services. Okay, you are, but we don’t want it to sound like that. In general, people don’t feel warmly towards advertising and if it’s not relevant, will promptly dispose of it. The philosophy of the Downright Brilliant Newsletter is to build a community of people who know, like and trust you whether or not they are currently interested in buying or selling. When they do need real estate services, you’ll be the first person they call.
Therefore, a title that ties into your locality e.g. The Shore Homeowner gives your newsletter a community feel. It is more likely to be perceived as a community service than advertising. Higher readership = higher cut through (people remembering you.)
Here are some of our favourite real estate newsletter names:
SuburbName Homeowner e.g. Howick HomeownerSuburbName HomeTalk e.g. Timaru HomeTalk
SuburbName HomeFront e.g. Franklin HomeFront
Alliteration (the repetition of the same sounds at the beginning of words in a phrase) works well e.g. Mount Messenger, Birkenhead Buzz, Howick Hub. Ask us if you’d like some suggestions for your suburb.
Here are some descriptive words that work well for real estate newsletter names. Experiment with adding your suburb or town name to these.
Descriptive Words for Newsletter Titles
About Town
Acorn
Advance
Anecdotes
Annotations
Announcer
Appeal
Argus
Around Town
Articles
As It Happens
Back at the Farm
Back at the Station
Backyard
Banner
Banter
Beacon
Beaver
Bee
Beyond the Fence
Breeze
Brief
Broadcast
Broadcaster
Brochure
Bugle
Bulletin
Buzz
Call
Camera
Chat
Chatter
Chitchat
Chronicle
Circular
Citizen
Colloquy
Commentary
Commentator
Comments
Community
Constitution
Courier
Crier
Current
Daily
Delivery
Digest
Discovery
Dispatch
Down at the Branch
Eagle
Ebb & Flow
Echo
Enterprise
Examiner
Exponent
Express
Eye
Feature
Flyer
Forum
Funcast
Gazette
Get Aquainted
Globe
Gossip
Gossiper
Guardian
Guide
Handout
Harbourside
Hearsay
Herald
Holler
Home Hearsay
Homechat
Homefront
Homeowner
Homespun
Hometalk
Hometell
Homewards Bound
Hub
Hubbub
Hum
Humbug
Impart
Ins and Outs
In Touch
Information
Informer
Inquirer
Intelligence
Intelligencer
Interpreter
Islander
Item
Journal
Juggernaut
Lakeside
Leader
Leaflet
Ledger
Legend
Let It Out
Let’s Get Aquainted
Life
Local
Local Matters
Local Rag
Mercury
Messenger
Meteor
Metro
Metro Matters
Monitor
Mosquito
Mumblings
Narrative
Natter
Neighbourhood
News
Newscast
Newsflash
Nibbles
Notes
Nuggets
Observations
Observer
Omen
On the Broadside
On the Milk Run
Oracle
Pamphlet
Pantagraph
Parable
Pass It On
Picayune
Piece
Pilot
Pioneer
Piper
Planet
Post
Proclaimer
Property Investor
Publisher
Pulp
Radio
Rag
Ramble
Rant
Rave
Record
Recorder
Reflector
Remarks
Report
Reporter
Repository
Republic
Reveal
Review
Rumblings
Scoop
Screed
Sentinel
Sentry
Signaler
Speak
Standard
Star
Statesman
Street Spread
Street Sweep
Summary
Sun
Tabloid
Talebearer
Talk About Town
Talker
Tattler
Telegraph
Telltale
The Hub
The Ins & Outs of …
The Local
The Local Rag
The Pulp
Tickler
Time
Times
Today
Touchdown
Touching Base
Towntalk
Tract
Tribune
Union
Universe
Update
Updates
Vanguard
Variety
Vindicator
Visionary
Voice
Watchmen
Weekly
Whigs
Word
World
Yarn
Zeitung
Zephyr