The name of your real estate newsletter should reflect the local area in which you specialise, not you. Why?

Bob’s Bulletin, Property Update, Real Estate News sounds like you’re advertising real estate services. Okay, you are, but we don’t want it to sound like that. In general, people don’t feel warmly towards advertising and if it’s not relevant, will promptly dispose of it. The philosophy of the Downright Brilliant Newsletter is to build a community of people who know, like and trust you whether or not they are currently interested in buying or selling. When they do need real estate services, you’ll be the first person they call.

Therefore, a title that ties into your locality e.g. The Shore Homeowner gives your newsletter a community feel. It is more likely to be perceived as a community service than advertising. Higher readership = higher cut through (people remembering you.)

Here are some of our favourite real estate newsletter names:

Alliteration (the repetition of the same sounds at the beginning of words in a phrase) works well e.g. Mount Messenger, Birkenhead Buzz, Howick Hub. Ask us if you’d like some suggestions for your suburb.

Here are some descriptive words that work well for real estate newsletter names. Experiment with adding your suburb or town name to these.

Descriptive Words for Newsletter Titles