JOIN THE PERSONAL PROMOTION POWERHOUSE TODAY
Real Estate Marketing Plans | Print & Email Newsletters | DLE Cards | Appraisal Letters & More
Your personal real estate marketing website where all the thinking, planning, writing, design, print and delivery is done for you.
✔ Create a continuous flow of new listings.
✔ Save time.
✔ Dominate your market.
✔ Increase your income to $240K and beyond.
It's downright brilliant!
PRINT MARKETING
Real Estate Newsletters, DLE Cards, Appraisal Letters and more.
DIGITAL MARKETING
Email Newsletter Marketing with Facebook Integration
DELIVERY
Homeowner Databases, Mass Letterbox Distribution & Bulk Mail NZ Post
REAL ESTATE MARKETING PLANS
Knowledgebase of Real Estate Marketing Plans, Strategies & Advice
We help agents from all brands including
CHOOSE YOUR MEMBERSHIP PLAN
Join now for immediate access to the Personal Promotion Powerhouse website. Login to order this month's real estate newsletter, DLE cards, appraisal letters and more. Our team will customise them with your branding.
1: Print Pro
Print Newsletter & Library of Promotional Material
NZD$179/month+gst*
+ one-time setup $99
Printable (PDF) Newsletter Written & Designed Monthly, Customised with Your Branding
Order Printing from Library of DLE Cards & Appraisal Letters (competitive print prices additional)
Exclusive Distribution Area
2: DIGITAL EXPERT
Email Newsletter & Facebook Integration
NZD$199/month+gst*
+ one-time setup $99
Email Newsletter Written & Designed Monthly, Customised with Your Branding
Images & Links to Listings
Responsive, Easy to Read on Any Device
Post on Facebook
3: DOUBLE DOMINATOR
Print & Email Newsletter, Library of Promo Material
NZD$279/month+gst*
+ one-time setup $99
Everything included in Print Pro plus Digital Expert
Dominate Your Local Area
Maximise Repeat Sales & Referrals from Your Database
*Printing is additional and ordered as required. Other services include databases, distribution, bulk mail and Facebook Business page setup are not included in monthly subscription. Six (6) months minimum contract. Additional setup charges may apply to small, niche brands.
Read full Terms & Conditions here.
FREE MARKETING CONSULTATION
Not sure what you need?
Want to check your exclusive area is available?
Book your FREE, no obligation 15-minute marketing consultation with Shelley Pilkington to find out if the Personal Promotion Powerhouse is the right fit for your real estate marketing needs and to check if an appropriate Exclusive Distribution Area is available.
WHAT OUR CLIENTS SAY
Tim Webb
If you’re in the Real Estate industry, you’ll know that it’s not easy – making it through the first couple of years is b***** hard work, and you often need help from outside sources to get you down the track, to help you get listings, to get your name out in the market place and I did just that.
The person’s name – the tool that I used – was the Downright Brilliant newsletter. This amazing woman named Shelley Pilkington (and she’s going to hate me for that!) but she is. She’s incredible. She has a gift and knows how to craft an amazing newsletter that engages your market, that lets them know who you are and tells a story.
So if you’re after something additional to what you’re doing now in the market place, to gain attention, to get your name out there, I highly suggest the Downright Brilliant newsletter. It’s b***** awesome, I’ve used it a lot and it’s been responsible for several of my listings.
Shelley Pilkington. You’re a rockstar babe and I love you. Thank you.
Agent M
I hate cold calling but have found it easy because I have been able to introduce myself and check they are receiving my newsletter and if they are enjoying it...
...Well, response has been overwhelming - nearly everybody recognises my name and most read the newsletter. They all enjoy it and ask that I continue sending it (have been able to get several more email addresses for my database). The biggest comments were how much they enjoy the jokes and how informative and friendly the newsletter is, without it being a boring real estate newsletter. CONGRATULATIONS! I hope you are getting new business (enough new business that I can suddenly get free newsletters - ha ha ha).
Lucy Bondarenko, P&H Realty
I love the design of the newsletter & great content. I am happy that my clients really read a newsletter & looking forward to receiving it every month. It is a wonderful way to be in touch with our clients & show them what we do. Shelley & her team are real professionals in the field, very accommodating & efficient.
Janice Patching, Ray White
Keeping in touch with past and present clients is so important in real estate. The easy reading Downright Brilliant Newsletter appeals to a wide audience and is a perfect way to do this. It’s informative, sometimes funny, and definitely a non-invasive way to be “top of mind” when people are thinking about real estate. When a previous client emails to thank me for my newsletter every month – then I know it’s working!
The Downright Brilliant Newsletter is definitely an added bonus to my business. Regular contact means people remember to call me when they, or someone they know, are thinking of selling.
Conny Lauterbach, Colony Realty
With a mixture of exciting subjects, the newsletter has given us a lot to talk about in the community. People can't wait for the next one to come out! One lady in particular hops in the car every month to just pick up the newsletter! It is very professional and just a great goody people love and come back for; makes it easy to stay in touch with the public. The team is downright brilliant as the name suggests. Highly recommended!
EXACTLY WHAT IS INCLUDED?
ALL PLANS
✔ Access to Members-Only Website
✔ Real Estate Marketing Strategies, Plans & Advice
Your members-only website contains a library of real estate marketing materials including strategy and advice on how to use them successfully. Also includes:
- The $240K Formula for Real Estate Professionals
- 6 Month Marketing Plan
- One-on-one 40-minute Strategy Session
- Real Estate Marketing Knowledgebase
PLAN 1: PRINT PRO
(Also included with Plan 3: Double Dominator)
Print Ready Real Estate Newsletter
Never lose another listing because you didn’t have time to stay in touch.
Nurture your database and geographical area with a newsletter that, as well as attracting people ready to sell now, appeals to the 90-95% not currently interested in buying or selling. This builds a loyal community of people who know, like and trust you so you’re already top of mind when it does come time to sell.
- Written and designed in New Zealand. Customised with your branding. New issue monthly.
- Real estate and general interest articles, property listings, statistics, testimonials and fillers e.g. joke/puzzle/recipe.
- Post or email (as an attachment) to your database
- Mass distribute to letterboxes in your Exclusive Distribution Area.
Library of Fun, Friendly & Professional DLE Cards
Build your personal real estate brand.
Order from our library of eye-catching designs with full colour images and strong calls to action. Customised with your branding. Competitive print prices.
Anything-But-Boring Appraisal Letters
Seek out appraisals and referrals.
With titles like, “The Elephant in the Room” and “Times They Are a-Changin’” we promise these professionally written letters are NOT the usual, boring and rather average dribble! Customised with your branding. Competitive print prices.
Exclusive Distribution Area
Protect your competitive advantage.
You will be allocated one or more Exclusive Distribution Areas (EDAs) or Rural Delivery routes (RDs) where you and only you can mass distribute our promotional materials.
PLAN 2: DIGITAL EXPERT
(Also included with Plan 3: Double Dominator)
Email Real Estate Newsletter
Nurture your database; track readers who may be ready to sell.
Impress your database with attractive email formatted like a webpage—full colour images and links to on-line listings. Track who is clicking your links and potentially in the market to sell. Responsive design adjusts the display for easy reading on a mobile phone or device—anytime, anywhere without opening an attachment.
- Written and designed in New Zealand. Customised with your branding. New issue monthly.
- Real estate and general interest articles, property listings, statistics, testimonials and fillers.
- Post on Facebook, LinkedIn, Twitter and Instagram.
- Integrate with Facebook to collect subscribers from your Facebook business page.
OPTIONAL, ADDITIONAL SERVICES
Competitive Printing & Folding
You'd Be Hard Pushed to Find Better Elsewhere
Book here for your FREE 15-minute marketing consultation and ask for a quote.
Mass Letterbox Distribution
If you really don't like pounding the pavement, save your soles.
For maximum “cut-through” we recommend you hand-deliver marketing material yourself, or employ someone to do it for you. However if you really don’t have time, are sick or on holiday, we can distribute for you.
Bulk Mail (NZ Post)
Huge discounts available—postage from only $0.51 per item.
Save yourself time and money. Let us print, fold, stuff and address the envelope, then lick the stamp (actually it’s a machine, but you get the idea).
Homeowner Database Rental
Personalise your marketing and by-pass “no junk mail” signs.
Need a database fast? We can provide name, address and telephone number of all confirmed homeowners in an area.
- Ethically sourced data compliant with Privacy Act and Marketing Association Do Not Call, Do Not Mail and Deceased Index
- 95% accuracy guaranteed
WHAT WE DON’T DO:
- Telemarketing
- Brew coffee (you’ll have plenty of time to do that yourself).
FREE MARKETING CONSULTATION
Not sure what you need?
Want to check your exclusive area is available?
Book your FREE, no obligation 15-minute marketing consultation with Shelley Pilkington to find out if the Personal Promotion Powerhouse is the right fit for your real estate marketing needs and to check if an appropriate Exclusive Distribution Area is available.
Fiona Senton, Ray White
I’ve been utilising Downright Brilliant and Shelley Pilkington as my Newsletter scriptist for the last 24 months. Is it coincidental that I now feature regularly in the Top 100 Agents for NZ? I would say No!
My newsletter is a big part of my “Sales Tool Bag” when talking to home owners about selling their property. Being able to offer 1 document which can be posted and emailed to a database or hand delivered to an exclusive area is of great benefit from many perspectives, including quite rightly, being cost effective!
In addition to the extremely reasonable cost, the newsletter provides up to date REINZ sales data local to our area, helpful articles and handy hints for home owners relevant to the time of year or holiday/celebratory occasion, and puzzles and jokes as well – something for everyone! The newsletter is personalised for me – it is a vehicle for advertising my website, my various social media outlets, and recent awards and testimonials from clients, along with current listings and recent sales – and requires about 15 minutes of input from me each month in total!
The best thing about this newsletter is the creator and supplier – Shelley, along with her ever capable 2IC Rachel. Both are friendly, helpful and extremely efficient – they have consistently provided service above and beyond what is the norm; they are happy to revise, and change script and photos at the last minute on occasion when it’s been needed, and have always been easy to work with and accommodating, without being pushy!
Part of my success comes from their support to my business – so in short – they rock!
How It Works
1
Book Marketing Consultation: Book here for your FREE, no obligation 15-minute marketing consultation with Shelley Pilkington to find out if the Personal Promotion Powerhouse is the right fit for your real estate marketing needs and to check if an appropriate Exclusive Distribution Area is available.
2
Choose Your Subscription: Select your subscription from the grid above then click Subscribe Now. Fill out the order form to setup your monthly subscription by credit card.
3
Login to Members-Only Website: Check your in-box for an email with login details to the members-only website. Login to view the current month’s newsletter and other marketing products and services.
4
Order Your Marketing Materials: To order your newsletter, or any other product or service, fill out the appropriate order form. Follow the instructions to upload information required such as photos and testimonials.
5
Receive Proof: Our team will customise your marketing materials with your own branding, logo, colours and photos. Within 2-3 working days you’ll receive a proof of your print-ready artwork, or email newsletter.
6
Printing & Distribution:
PRINT PRO: After you've approved your artwork we’ll print it then send to you for distribution, or we can do that too, if required.
DIGITAL EXPERT: Email your newsletter to your database or give us the okay and we will do it for you. Post it on social media.
7
On-Going: We’ll keep everything on file for future use. Each month you’ll receive emails notifying you when new content is released and reminding you to order.
Frequently Asked Questions
Sure. Click here to have samples emailed to you.
An Exclusive Distribution Area (EDA) is a pre-defined, mapped geographical area containing usually several hundred adjacent households. Standard pricing is for as many EDAs or Rural Delivery routes as required up to a total population of 3000 households. Ask for a quote if you need more.
Yes. Advertising only works if it’s repetitive. One-off or ad-hoc marketing campaigns are unlikely to achieve a result. Our products can only be effective when used consistently and frequently over an extended period therefore a minimum six (6) month contract applies. After this time you can cancel your subscription at any time; just let us know before your billing date.
You’re welcome to print your newsletter yourself although our extremely competitive prices are hard to beat. All other print marketing materials are only available as physical, printed products (also at very competitive prices). Book here for your FREE 15-minute Marketing Consultation and ask for a print quote.
Absolutely. Many new agents find our marketing plan and associated materials help them quickly gain momentum and position them as the local area expert even though they haven’t yet built a reputation with a track record of sales.
