1. A Professional Email Newsletter Makes You Look Good
Professional email uses HTML code to display the contents of your message like a mini-website within an email: full colour with images and beautifully formatted text arranged neatly into columns. Everything is there for the reader to skim through from the moment they open the email. It looks highly professional.
In the eyes of a potential vendor, how well you market yourself may be a reflection of how well you will market their home for sale. A highly professional newsletter reflects well on your marketing skills.
To read an PDF attachment on the other hand, the reader must be particularly motivated to open it. They have to first know it is there, scroll to find it, download then open it. It’s a rather old-fashioned, cumbersome process.
2. It’s Easy to Read on a Smartphone or Tablet
Sixty-six percent of people now read emails on their phone. Professional email newsletters are “responsive” – they adjust images and text to fit the appropriate screen size making it very easy to read.
It’s difficult to read a PDF attachment on a smartphone—viewing an A4 page shrunk to two inches wide is enough to send anyone to Specsavers!
3. It’s Easy to Share on Facebook
When you post a link to your email newsletter on Facebook it displays a colourful preview to encourage people to click, open and read it. You can also embed an option into Facebook so people can subscribe to your newsletter.
A PDF newsletter can’t be shared on Facebook.
4. More People Will Read It
Few people take the extra time to open PDF attachments unless it is information they urgently need. Email newsletters require no extra effort from the reader; they display all the text and images on the screen as soon as the email is opened so many more people will actually read an email newsletter. This means your marketing message is more likely to reach the intended audience and get noticed.
5. Track “Hot” Buyers and Sellers
Email marketing programmes like Mailchimp, Property Suite, LockedOn and MyDesktop record statistics and tell you exactly who has opened, read and clicked links in your email.
If your contact, Betty Jones, who you know lives in a large family home, clicks a link to your website listing for a smaller house, she may be thinking of downsizing. You’ll know it’s definitely worth moving her to the top of your “to call” list.
6. Less Likely to Get Blocked by SPAM Filters
Emails with a PDF attachment often get caught in SPAM filters. Non-delivery won’t help you get anywhere, it’s a waste of time and money.
7. Keep Your List Clean and Stay Within The Law
Email marketing programs automatically remove people from your email list if their email address “bounces” (no longer exists) or if they unsubscribe. This keeps your email list clean without requiring hours of work to update it. It is a legal requirement that you must remove someone from your list if they request it so having an automatic unsubscribe function will keep you out of trouble.
8. Make It More Personal
With an email newsletter your salutation will read, “Hi Betty”, “Hi John & Janine”. Optionally, you can add other fields to further personalise emails too. This gives your email newsletter a much more personal feel.
Want a Professional Email Newsletter Done for You?
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