There are two ways agents have approached the current crisis: Approach 1: Put the brakes on all advertising due to uncertainty. Approach 2: Plan for the future, pivot strategy and increase advertising. Polar opposite approaches. Those with the second approach have already, or are about to, launch brand new campaigns to increase their listings. If […]
[Read More...]Listings During Lockdown
More Listings with the Power of Reciprocation
How many future listings are bubbling away in your database, right now? How many homeowners are tossing around plans to sell? Statistics tell us that, on average, There’s a gelato stand at my local Farmers Market. Every Saturday morning they hand out hundreds of samples on small wooden spoons. It’s a sales technique called Using […]
[Read More...]How to Keep Real Estate Marketing During Covid-19
25/03/2020 To weather this crisis, your marketing needs to pivot and re-focus. You need to acknowledge the reality, focus on marketing to your database then futureproof your business by putting plans in place so you can hit the ground running when we get to the otherside. Here’s how. These are interesting times. All of a […]
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