How many future listings are bubbling away in your database, right now? How many homeowners are tossing around plans to sell? Statistics tell us that, on average, There’s a gelato stand at my local Farmers Market. Every Saturday morning they hand out hundreds of samples on small wooden spoons. It’s a sales technique called Using […]
[Read More...]Database marketing
Have You Got Your Fair Share of the Real Estate “Pie”?
If every one of the 15,000 real estate agents in New Zealand got an even slice of market share (and we all know they don’t), there would only be 5 or 6 sales available each year for every agent.* That’s barely enough commissions to earn the average New Zealand salary for someone who only works […]
[Read More...]Have you discovered the “diamonds” in your database?
There’s a famous, true story about a farmer who desperately wanted to get rich. He sold his farm in Africa and went abroad in search of gold. After many years with little success, he returned to his home country, only to find his old farm had become the largest diamond mine in the world. Too […]
[Read More...]What Real Estate Professionals Can Learn From Politics
During the last general election, I was privileged to be involved with the campaign for a high profile candidate and picked up a few marketing insights along the way. Here’s what I learned, and how it relates to real estate marketing. A certain percentage of voters are staunchly loyal to a candidate or party but, […]
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