There are two ways agents have approached the current crisis: Approach 1: Put the brakes on all advertising due to uncertainty. Approach 2: Plan for the future, pivot strategy and increase advertising. Polar opposite approaches. Those with the second approach have already, or are about to, launch brand new campaigns to increase their listings. If […]
[Read More...]Blog
More Listings with the Power of Reciprocation
How many future listings are bubbling away in your database, right now? How many homeowners are tossing around plans to sell? Statistics tell us that, on average, There’s a gelato stand at my local Farmers Market. Every Saturday morning they hand out hundreds of samples on small wooden spoons. It’s a sales technique called Using […]
[Read More...]How to Keep Real Estate Marketing During Covid-19
25/03/2020 To weather this crisis, your marketing needs to pivot and re-focus. You need to acknowledge the reality, focus on marketing to your database then futureproof your business by putting plans in place so you can hit the ground running when we get to the otherside. Here’s how. These are interesting times. All of a […]
[Read More...]Have You Got Your Fair Share of the Real Estate “Pie”?
If every one of the 15,000 real estate agents in New Zealand got an even slice of market share (and we all know they don’t), there would only be 5 or 6 sales available each year for every agent.* That’s barely enough commissions to earn the average New Zealand salary for someone who only works […]
[Read More...]Have you discovered the “diamonds” in your database?
There’s a famous, true story about a farmer who desperately wanted to get rich. He sold his farm in Africa and went abroad in search of gold. After many years with little success, he returned to his home country, only to find his old farm had become the largest diamond mine in the world. Too […]
[Read More...]Slow Real Estate Market: Will you thrive or struggle to survive?
When sale volumes drop there are two types of real estate agents: Those who panic: “Help! The market’s slowing, I need to save money and reduce my marketing costs,” and; Experienced agents who have lived through a few cycles and know that the solution is to step up their marketing efforts, standout from their competitor […]
[Read More...]“Annoying Pest”, or “Welcome Guest”?
From time to time a client asks why our real estate newsletter has a general interest article front and centre and a real estate article in second place. If you’re wondering too, let me explain. Imagine trying to sell blocks of ice to an Eskimo – knocking on
[Read More...]What Real Estate Professionals Can Learn From Politics
During the last general election, I was privileged to be involved with the campaign for a high profile candidate and picked up a few marketing insights along the way. Here’s what I learned, and how it relates to real estate marketing. A certain percentage of voters are staunchly loyal to a candidate or party but, […]
[Read More...]How to Get Higher Letterbox Delivery Rates
Deliverability is something I’ve chatted to lots of clients about lately. Having high quality, professional real estate marketing material is one thing, successful delivery is another. Here are a few tips on getting more printed material delivered to letterboxes this month (on-line deliverability is an entirely different subject for another time). Offer a small incentive […]
[Read More...]Have you bound & gagged your best salespeople?
What someone else says about you is at least 10x more powerful than anything you say about yourself. If one person says good things, okay, they might be your best friend. If three people say good things it’s probably true but if 15, 20, 30 people all tell the same story then that’s a very […]
[Read More...]
