If every one of the 15,000 real estate agents in New Zealand got an even slice of market share (and we all know they don’t), there would only be 5 or 6 sales available each year for every agent.* That’s barely enough commissions to earn the average New Zealand salary for someone who only works […]
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Have you discovered the “diamonds” in your database?
There’s a famous, true story about a farmer who desperately wanted to get rich. He sold his farm in Africa and went abroad in search of gold. After many years with little success, he returned to his home country, only to find his old farm had become the largest diamond mine in the world. Too […]
[Read More...]Slow Real Estate Market: Will you thrive or struggle to survive?
When sale volumes drop there are two types of real estate agents: Those who panic: “Help! The market’s slowing, I need to save money and reduce my marketing costs,” and; Experienced agents who have lived through a few cycles and know that the solution is to step up their marketing efforts, standout from their competitor […]
[Read More...]“Annoying Pest”, or “Welcome Guest”?
From time to time a client asks why our real estate newsletter has a general interest article front and centre and a real estate article in second place. If you’re wondering too, let me explain. Imagine trying to sell blocks of ice to an Eskimo – knocking on
[Read More...]What Real Estate Professionals Can Learn From Politics
During the last general election, I was privileged to be involved with the campaign for a high profile candidate and picked up a few marketing insights along the way. Here’s what I learned, and how it relates to real estate marketing. A certain percentage of voters are staunchly loyal to a candidate or party but, […]
[Read More...]How to Get Higher Letterbox Delivery Rates
Deliverability is something I’ve chatted to lots of clients about lately. Having high quality, professional real estate marketing material is one thing, successful delivery is another. Here are a few tips on getting more printed material delivered to letterboxes this month (on-line deliverability is an entirely different subject for another time). Offer a small incentive […]
[Read More...]Have you bound and gagged your best referrers?
Testimonials are worth their weight in gold. Used effectively, comments from your past clients are one of your best marketing tools. Testimonials will: So if you’ve “bound and gagged” your past clients and don’t have a strategy to use testimonials to increase your listings, let me convince you why you should. What someone else says […]
[Read More...]8 Reasons to Use a Professional Email Newsletter (Not an Attachment)
Professional email uses HTML code to display the contents of your message like a mini-website within an email: full colour with images and beautifully formatted text arranged neatly into columns. Everything is there for the reader to skim through from the moment they open the email. It looks highly professional. In the eyes of […]
[Read More...]What should I call my real estate newsletter?
The name of your real estate newsletter should reflect the local area in which you specialise, not you. Why? Bob’s Bulletin, Property Update, Real Estate News sounds like you’re advertising real estate services. Okay, you are, but we don’t want it to sound like that. In general, people don’t feel warmly towards advertising and if […]
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