SHELLEY PILKINGTON

DIRECTOR & MARKETING CONSULTANT

Since 2010, Shelley Pilkington has worked with outstandingly successful, award winning real estate professionals from all over New Zealand to write and design effective marketing plans and materials.

In the process she has learned the secret to creating a continuous stream of new listing opportunities. The secret has nothing to do with “striking it lucky” but everything to do with creating a proven, repeatable personal promotion system designed to position you as the local area expert.

Originally a Systems Engineer in the IT industry, Shelley re-trained after starting a family. While working for a top performing real estate professional she spotted a gap in the New Zealand market for a marketing communications company specialising in real estate.

What she noticed is that modern real estate professionals require a high level of marketing expertise to promote their services but many prefer to focus only on what they are passionate about - selling houses.

Downright Brilliant fills this gap by providing the members only, Personal Promotion Powerhouse website - "your personal real estate marketing system where all the planning, writing, design, print and delivery is done for you".

As well as marketing plans, strategy and advice, the website contains catalogues of newsletters, DLE cards, appraisal letters and more. When a client orders a product it is personalised with the client's own colours, branding and property photos ready for approval prior to printing and delivery (if required). Clients are allocated exclusive distribution areas and new content is released monthly.

Outside of work, Shelley enjoys time with her husband and three children. She especially enjoys combining family time with her love for the New Zealand bush, birds and nature. As a founding member of a successful community development project she still volunteers as Chairperson for the Governance Board. (And did I mention a secret love for politics?)

RACHEL MILLER

PRODUCTION MANAGER

Rach is the master of efficiency and oversees the production of client real estate marketing materials. Having previously worked as a personal assistant to a top performing real estate agent, Rach fully understands the crazy juggle required to manage vendors, buyers, advertising deadlines, printers and the all-important family-life, all the while keeping the propsecting pipeline full of potential new listings.

If you’re chatting to Rach over the phone, don’t be surprised if you hear her super-friendly but slightly attention-deficit fox-terrier cross, Quinn, leaping with excitement in the background - he thinks phone calls mean playtime. (All adoption offers seriously considered.)

The Rest of the Team

We have a great team of professional designers and writers producing highly effective real estate newsletters, DLE cards, appraisal letters and other marketing materials to generate new listings for our clients. We look forward to you joining us soon.

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