ARE YOU MAKING THE

#1 REAL ESTATE MARKETING MISTAKE?

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WHAT DO WE DO?

Downright Brilliant partners with real estate professionals who are so busy juggling sales and enquiries, staying abreast of legislation and keeping up-to-date with training requirements that they rarely have time to do their own marketing.

If you too would like print and digital marketing to:

  • Create a continuous flow of new listings;
  • Position you as the local area expert; and
  • Increase your income…

...book your free marketing review today.

Unlike real estate coaches and trainers, social media and website gurus, we do everything for you – the thinking, planning, writing, design, print and sometimes delivery – every month, so you never miss another listing because you were too busy doing your job.

WHO DO WE WORK WITH?

Real estate agents all over New Zealand, from any brand, who are:

  • Already successful but are so busy selling real estate they don’t have time to do their personal promotion marketing;
  • New to the industry but don’t know where to start;
  • Hungry to grow their business and increase their income.

Book here for your free 15-minute real estate Marketing Review with Shelley Pilkington.

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SHELLEY PILKINGTON


DIRECTOR & MARKETING CONSULTANT

Since 2010, Shelley Pilkington has worked with outstandingly successful, award winning real estate professionals from all over New Zealand to write and design effective marketing plans and materials.

In the process she has learned the secret to creating a continuous stream of new listing opportunities. The secret has nothing to do with “striking it lucky” but everything to do with creating a proven, repeatable personal promotion system designed to position you as the local area expert.

Originally a Systems Engineer in the IT industry, Shelley re-trained after starting a family. While working for a top performing real estate professional she spotted a gap in the New Zealand market for a marketing communications company specialising in real estate.

What she noticed is that modern real estate professionals require a high level of marketing expertise to promote their services but many prefer to focus only on what they are passionate about - selling houses.

Downright Brilliant fills this gap by providing the members only, Personal Promotion Powerhouse website - "your personal real estate marketing system where all the planning, writing, design, print and delivery is done for you".

As well as marketing plans, strategy and advice, the website contains catalogues of newsletters, DLE cards, appraisal letters and more. When a client orders a product it is personalised with the client's own colours, branding and property photos ready for approval prior to printing and delivery (if required). Clients are allocated exclusive distribution areas and new content is released monthly.

Outside of work, Shelley enjoys time with her husband and three children. She especially enjoys combining family time with her love for the New Zealand bush, birds and nature. As a founding member of a successful community development project she still volunteers as Chairperson for the Governance Board. (And did I mention a secret love for politics?)

RACHEL MILLER


PRODUCTION MANAGER

Rach is the master of efficiency and oversees the production of client real estate marketing materials. Having previously worked as a personal assistant to a top performing real estate agent, Rach fully understands the crazy juggle required to manage vendors, buyers, advertising deadlines, printers and the all-important family-life, all the while keeping the propsecting pipeline full of potential new listings.

If you’re chatting to Rach over the phone, don’t be surprised if you hear her super-friendly but slightly attention-deficit fox-terrier cross, Quinn, leaping with excitement in the background - he thinks phone calls mean playtime. (All adoption offers seriously considered.)

The Rest of the Team

We have a great team of professional designers and writers producing highly effective real estate newsletters, DLE cards, appraisal letters and other marketing materials to generate new listings for our clients. We look forward to you joining us soon.

BOOK MARKETING REVIEW

Who else wants results like these?

Regular Top 100 Agent. Coincidental? No.

I’ve been utilising Downright Brilliant for several years. Is it coincidental that I feature regularly in the Top 100 Agents for NZ? I would say No! My newsletter is a big part of my “Sales Tool Bag”. One document which can be posted, emailed or hand delivered to an exclusive area is of great benefit including being cost effective!

The newsletter provides up to date REINZ sales data, helpful articles and handy hints for home owners relevant to the time of year, puzzles and jokes as well – something for everyone! The newsletter is personalised for me for advertising my website, social media outlets, recent awards and testimonials, along with current listings and recent sales and requires about 15 minutes of input from me each month!

The best thing about this newsletter is Shelley and her ever capable 2IC Rachel. Both are friendly, helpful and extremely efficient – they have consistently provided service above and beyond. Part of my success comes from their support to my business – so in short – they rock!

—Fiona Senton, Ray White

Responsible for several of my listings

In the Real Estate industry, making it through the first couple of years is b***** hard work, and you often need help from outside sources to help you get listings, to get your name out in the market and I did just that.

The person’s name – the tool I used – was the Downright Brilliant newsletter. This amazing woman named Shelley Pilkington (and she’s going to hate me for that!) but she is. She’s incredible. She has a gift and knows how to craft an amazing newsletter that engages your market, that lets them know who you are and tells a story.

So if you’re after something to gain attention, to get your name out there, I highly suggest the Downright Brilliant newsletter. It’s b***** awesome, it’s been responsible for several of my listings.

—Tim Webb

Response has been overwhelming

I hate cold calling but have found it easy because I have been able to introduce myself and check they are receiving my newsletter and if they are enjoying it...

...Well, response has been overwhelming - nearly everybody recognises my name and most read the newsletter. They all enjoy it and ask that I continue sending it (have been able to get several more email addresses for my database). The biggest comments were how much they enjoy the jokes and how informative and friendly the newsletter is, without it being a boring real estate newsletter. CONGRATULATIONS! I hope you are getting new business (enough new business that I can suddenly get free newsletters - ha ha ha).

—Agent M, LJ Hooker

Weight Taken Off My Shoulders

I’m really happy with the newsletter, was a weight taken off my shoulders and I like the variety of articles, market report, jokes, puzzles etc.

I delivered these around my new farm area and a couple of people who had no junk mail on their mailboxes were requesting I drop one in every month. I’m liking the fact that I can get this out monthly which gives me more consistency plus DLE or appraisal letter in between each issue.

—Karen

Best advertising in my 20 years in real estate

The Downright Brilliant newsletter is so convenient, all done for me. I have had good feedback, especially about how it is good to receive a real estate newsletter that is not all about the agent. I have a large number of retired people on my database and they look forward to it, especially the joke and the general information.

The benefits are that my name is out there regularly, without any hard work on my behalf. It gives me an excuse to talk to people, asking if they received it. It makes me feel good about doing regular advertising – it helps my confidence, and reduces my guilt. One person phoned to say they were the new people living in a house that the newsletter was being posted to, but asked if my database could be altered to include their name so they could continue receiving the newsletter, which they enjoy.

I am too greedy to recommend this to local agents – I want this outstanding opportunity all to myself. But to agents out of area who want to look professional, I would say it is one of the best forms of advertising I have found in my 20 years in real estate.

—Margaret (Surname withheld because, as she says, she's "too greedy"!)

My clients look forward to it

I love the design of the newsletter & great content. I am happy that my clients really read a newsletter & looking forward to receiving it every month. It is a wonderful way to be in touch with our clients & show them what we do. Shelley & her team are real professionals in the field, very accommodating & efficient.

—Lucy Bondarenko, Barfoot & Thompson

I know it’s working!

Keeping in touch with past and present clients is so important in real estate. The easy reading Downright Brilliant Newsletter appeals to a wide audience and is a perfect way to do this. It’s informative, sometimes funny, and definitely a non-invasive way to be “top of mind” when people are thinking about real estate. When a previous client emails to thank me for my newsletter every month – then I know it’s working!

The Downright Brilliant Newsletter is definitely an added bonus to my business. Regular contact means people remember to call me when they, or someone they know, are thinking of selling.

—Janice Patching, Ray White

Easy to stay in touch. Highly recommended!

With a mixture of exciting subjects, the newsletter has given us a lot to talk about in the community. People can't wait for the next one to come out! One lady in particular hops in the car every month to just pick up the newsletter! It is very professional and just a great goody people love and come back for; makes it easy to stay in touch with the public. The team is downright brilliant as the name suggests. Highly recommended!

—Conny Lauterbach, Colony Realty

Homeowners will love your marketing too

“I love reading your newsletter and I need to sell my house.”

Text from farm area: “Hi my name's Dave, I receive your newsletter. I've been looking around and I've decided I want to talk to you about selling my house.”

When a vendor was asked why she chose one of our clients: “Oh he put a chatty newsletter in my letterbox that was different to everyone else’s flyers. I kind of felt like I knew him, almost like he was part of the community. So I thought, oh yeah, I’ll give him a call.”

“I've kept every one of your newsletters for the last several years. Can you sell my house?”

“By far the best mail out from an agent thus far! Well done.”

"Congratulations on such a newsy & professional letter."

When approached by a stranger in the supermarket: “I recognise you...you’re the guy who sends the newsletter every month.”

ARE YOU MAKING THE

#1 REAL ESTATE MARKETING MISTAKE?

DOWNLOAD FREE E-BOOK